Interview with Chih-jen Hsu, Chairman of Taiwan External Trade Development Council (TAITRA) and Chairman of the World Trade Centre Taipei
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face on foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 600 trained specialists stationed at its Taipei headquarters, in four local…